「品味城市・遇见世界」分论坛圆满举办
“Taste the City・Discover the World” Forum Held at WTCF Beijing Fragrant Hills Tourism Summit 2026
2026世界旅游城市联合会北京香山旅游峰会开幕式现场
Opening Ceremony of the 2026 WTCF Beijing Fragrant Hills Tourism Summit
6月2日，2026世界旅游城市联合会北京香山旅游峰会在北京正式启幕。本届峰会以“数智引领未来旅游”为核心主题，首次提出“未来旅游”全新发展理念，汇聚来自全球56个国家、73座城市的文旅行业领袖与业界精英，围绕数字化驱动旅游业高质量发展展开深度研讨。
Beijing, June 2, 2026 — The 2026 World Tourism Cities Federation (WTCF) Beijing Fragrant Hills Tourism Summit officially opened in Beijing under the theme “Smart Tourism, Better Future”, bringing together tourism leaders and industry experts from 73 cities across 56 countries, the summit explored how digital innovation is driving the next stage of high-quality tourism development.
作为全球知名城市生活全媒体平台，《Time Out》（中国）受邀参会，并落地「品味城市・遇见世界」专题分论坛，论坛由《Time Out》（中国）总经理欧文主持。西班牙塞维利亚副市长安吉拉·莫雷诺·拉蒙、塞尔维亚贝尔格莱德旅游局首席执行官米奥德拉格·波波维奇、希腊塞萨洛尼基市旅游局局长瓦西利奥斯·瓦西利亚迪斯、科特迪瓦驻华旅游休闲办公室主任弗雷德里克·阿达-库阿西、资深国际美食评委刘东齐聚现场，从本土饮食培育、风味产业搭建、美食IP全球化三大维度，分享数智化背景下城市美食文旅破圈的实践经验。
As a leading global city-life media platform, Time Out China was invited to participate in the summit and hosted the themed forum “Taste the City, Discover the World”. Moderated by Owen, General Manager of Time Out China, the forum welcomed Angela Moreno Ramón, Deputy Mayor of Seville; Miodrag Popović, CEO of the Tourism Organization of Belgrade, Serbia; Vasilios Vasiliadis, Director of the Tourism Organization of Thessaloniki, Greece; Frédéric Ada-Kouassi, Director of Côte d’Ivoire’s Tourism and Leisure Office in China; and Senior international Food Judge Liu Dong. Together, they shared insights on culinary heritage, food industry development, and the globalization of culinary IP in the digital era.
美食旅游专题论坛现场
Culinary Tourism Forum
当前全球文旅产业迈入智能化、高质量发展新阶段，大数据、AI等数字技术深度渗透产业全链条，游客出行需求从传统景点打卡转向沉浸式在地体验，根植本土的特色美食，逐渐成为城市打造差异化文旅竞争力的关键抓手。本届香山峰会设置四大专题分论坛，从科技落地、城市建设、产业升级、体验创新多维度研判未来旅游发展趋势，同步发布《2026世界旅游目的地数智竞争力报告》和“北京文旅十大科技应用场景”重磅成果。本次「品味城市・遇见世界」分论坛立足美食无国界、高共情的独特属性，紧扣行业深度化、智慧化发展大势，围绕本土饮食数字化活化、高品质美食产业建设、智慧化赋能美食IP出海三大议题展开深度对话，为全球跨区域文旅合作输出落地型解决方案。
As tourism increasingly shifts from sightseeing to immersive local experiences, food has emerged as a key driver of destination differentiation. The summit featured four themed forums exploring the future of tourism through technology, urban development, industry innovation, and visitor experience. Among the summit's key outcomes were the release of the 2026 World Tourism Destination Digital and Smart Competitiveness Report and the Top 10 Technology Applications in Beijing Tourism. The “Taste the City, Discover the World” forum focused on how cities can leverage culinary culture in the digital age.
美食旅游专题论坛现场
Culinary Tourism Forum
论坛主持人、《Time Out》（中国）总经理欧文在开场致辞中表示，美食承载地域文脉，数字化是激活美食产业价值的关键抓手，二者相辅相成，既能夯实城市文旅内生动力、完善全域美食产业生态，又能依托特色味觉IP打破地域壁垒，助力各国城市拓展全球文旅交流渠道。
Opening the discussion, Owen noted that food embodies a city’s cultural identity, while digitalization serves as a powerful tool to unlock its tourism potential. Together, they strengthen local tourism ecosystems and help cities expand international cultural exchange through distinctive culinary experiences.
安吉拉·莫雷诺·拉蒙谈到，塞维利亚依托深厚的千年历史底蕴与入选人类非遗的地中海饮食资源，将本土美食视作城市文旅升级的核心内核。当地通过数字化内容运营、国际性美食节庆落地等方式整合民间菜式资源，串联老城古迹、特色酒庄与民俗餐坊，打造一体化美食游览动线，依托成熟的风味标签持续开展跨国推介，让在地烟火转化为城市不可替代的文旅竞争优势。
Angela Moreno Ramón shared how Seville has leveraged its rich history and Mediterranean culinary heritage to strengthen its tourism offering. Through digital storytelling, international food festivals, and integrated culinary routes linking historic sites, wineries, and traditional eateries, the city has transformed local cuisine into a globally recognized tourism asset.
米奥德拉格·波波维奇分享塞尔维亚聚焦年轻消费群体需求，深挖巴尔干本土街头饮食资源，依托海外社交平台开展常态化数字化内容营销，同时推进智慧旅游门户搭建与AI文旅服务落地，打通美食、交通、城市休闲全链条服务。当地坚持以本地食客口碑为产业发展基石，依托特色小店、手工作坊构建年轻化美食消费生态圈，并借力中塞两国文旅合作利好及2027年世博会契机，加速布局中国客源市场。
Miodrag Popović highlighted Belgrade’s efforts to engage young travelers through Balkan street food culture. Supported by social media marketing, smart tourism platforms, and AI-powered visitor services, the city has built a vibrant culinary ecosystem centered on local businesses and authentic experiences while expanding its appeal to international markets.
坐拥两千余年多元文明积淀的希腊塞萨洛尼基，凭借非遗地中海饮食夯实城市旅游底盘。作为国际认证美食之都，当地从扶持本土农牧生产者、创新美食体验业态入手，借助数字互动地图、智慧文旅小程序、线上文化叙事等数字化手段，串联城郊农庄与百年老店。瓦西利奥斯・瓦西利亚迪斯表示，数字技术是优化旅行体验的工具，保留人文本真与在地风味，才是美食旅游长效发展的根基。
Representing Thessaloniki, Vasilios Vasiliadis emphasized the importance of balancing innovation with authenticity. As a globally recognized gastronomy destination, the city uses digital maps, tourism apps, and online storytelling to connect visitors with local producers, historic restaurants, and culinary traditions. He noted that technology should enhance, rather than replace, genuine cultural experiences.
科特迪瓦依托西非独特热带雨林物产与部落民俗饮食，锚定中国市场深化双边文旅合作。弗雷德里克·阿达-库阿西介绍到，当地以原生态饮食文化为纽带，通过国际品鉴展会、线上短视频传播、文旅栏目联动等数字化方式推广本土美食 IP，持续完善食材原产地、特色餐饮门店、民俗体验村寨全产业链布局，以风味搭建中非文旅互通新桥梁。
Frédéric Ada-Kouassi discussed Côte d’Ivoire’s efforts to promote its tropical ingredients and culinary heritage to Chinese travelers. Through food exhibitions, digital campaigns, and tourism partnerships, the country is building a comprehensive culinary tourism ecosystem while using food as a bridge for deeper China–Africa tourism cooperation.
资深国际美食评委刘东结合全球行业发展现状提出，美食旅游已成为旅游业增速最快的细分赛道，食材与烹饪技法极易复刻，唯有走IP产权化路线才能构筑长效竞争壁垒。他建议各地从三方面落地：一是依托地理标志、非遗认证完成本土饮食法律确权；二是运用区块链溯源、AI个性化导览、美食数字护照等智慧工具，实现美食体验数字化；三是开放本土美食内容资源，联动全球创作者拓宽品牌传播边界，把地方风味转化为具备稀缺价值的城市文旅资产。
Drawing on global industry trends, Liu Dong noted that culinary tourism has become one of the fastest-growing segments of the travel industry. He emphasized the importance of protecting and developing local food IP through geographical indications, cultural heritage recognition, digital tools, and international content collaboration, turning local flavors into long-term tourism assets.
美食旅游专题论坛嘉宾合影
Group Photo of Culinary Tourism Forum Speakers
跨越山海，一城一味皆世界。地标景观、建筑风貌容易陷入同质化竞争，而烙印在地风土的美食是城市独有的文化符号，数字化打破地理边界，推动全球文旅竞争逐步转向生活方式的比拼，依托味觉 IP 深化跨国合作，是未来全球旅游产业的重要发展方向。
The forum concluded with a shared view that while landmarks and attractions can be replicated, local flavors remain a city’s most distinctive cultural signature. As digital technologies continue to break down geographic barriers, culinary experiences are becoming increasingly important in shaping destination identity and fostering international tourism cooperation.
关于世界旅游城市联合会
世界旅游城市联合会是北京发起成立的全球首个以城市为主体的国际旅游组织，目前拥有263个会员，覆盖全球89个国家和地区。香山旅游峰会作为年度品牌活动，正是其使命的集中体现：以峰会为窗，让世界读懂北京；以旅游为桥，让中国连接世界。
About the World Tourism Cities Federation
Founded in Beijing, the World Tourism Cities Federation (WTCF) is the world’s first international tourism organization focused on cities. It currently has 263 members across 89 countries and regions. The Beijing Fragrant Hills Tourism Summit serves as its flagship annual event, promoting global tourism cooperation and cultural exchange through city-to-city dialogue.
关于《Time Out》（中国）
《Time Out》（中国）由TimeOut北京、TimeOut上海、Voyage新旅行三大品牌协同运营，依托中英双语全媒体矩阵，覆盖千万级文旅人群，兼具国际视野与本土深耕能力。设立Time Out 餐厅大赏、SUPER TALBE、Time Out 新生活大赏、Voyage Awards、Voyage酒店大奖、Time Out Beijing Recommends、金碟奖等多项行业口碑奖项，打造多个系列标杆文旅活动，持续引领城市生活与文旅消费潮流。长期以来，《Time Out》各品牌深度联动国内外城市文旅机构，构建媒体+活动+IP共创+定制服务的全链路合作模式，成为城市文旅全球推广的重要伙伴。
About Time Out China
Time Out China operates through Time Out Beijing, Time Out Shanghai, and Voyage, reaching millions of readers through its bilingual media platforms. It runs influential industry awards such as the Time Out Restaurant Awards, SUPER TABLE, Voyage Awards, and others. Through integrated media, events, brands co-creation, and tailored services, Time Out works closely with global tourism bodies as a key partner in promoting city destinations worldwide.
